Semrush Courses and Certifications

Rank Tracking Course

Learn how to evaluate your ongoing SEO campaign by tracking your website's online visibility, and analyzing Google's SERPs with the help of Semrush tools.

• Semrush Academy
• 30 hours
• Self-Paced
• Free Certificate

How To Plan a Magnetic Content Strategy Using Semrush

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Build a content marketing strategy in Semrush: research topics and keywords with the Keyword Magic Tool, Keyword Manager, and Topic Research, then create and optimize content.

• Semrush Academy
• 36 minutes
• Self-Paced
• Free Certificate

SEO Essentials with Semrush

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Learn SEO foundations with Semrush: research keywords, optimize titles and meta descriptions, audit technical errors, find backlink opportunities, and track visibility on AI platforms.

• Semrush Academy
• 1 hour 40 minutes
• Self-Paced
• Free Certificate

Learn local SEO with Semrush: optimize a Google Business Profile, research local keywords, build citations and links, manage directory listings, and track Google Maps rankings.

• Semrush Academy
• 1 hour 46 minutes
• Self-Paced
• Free Certificate

How to Craft High-Impact Digital Advertising Campaigns Using Semrush

Plan and run digital ad campaigns with Semrush: competitive advertising research, keyword work with Keyword Magic Tool and Keyword Gap, plus Ads Launch Assistant and Position Tracking.

• Semrush Academy
• 36 minutes
• Self-Paced
• Free Certificate

Keyword Research with Semrush: A Step-by-Step Guide

Conduct keyword research in Semrush: use Keyword Overview, the Keyword Magic Tool, Keyword Strategy Builder, Position Tracking, and Organic Traffic Insights to find keywords and monitor rankings.

• Semrush Academy
• 44 minutes
• Self-Paced
• Free Certificate

Beginner SEO with Semrush

Learn SEO fundamentals with Semrush: research keywords with the Keyword Magic Tool, audit technical site errors, set up position tracking, and find backlink opportunities.

• Semrush Academy
• 1 hour 50 minutes
• Self-Paced
• Free Certificate

On-Page SEO Essentials with Semrush

Optimize pages with Semrush: write title tags, meta descriptions and H1s, fix image alt text and broken internal links, and build pillar-cluster content for search and LLMs.

• Semrush Academy
• 1 hour 49 minutes
• Self-Paced
• Free Certificate

Keyword Research Essentials with Semrush

Use Semrush to research keywords: choose seed terms, expand with Keyword Magic Tool, run competitor gap analysis, cluster and map keywords to pages, and track rankings.

• Semrush Academy
• 1 hour 39 minutes
• Self-Paced
• Free Certificate

Keyword Research Essentials with Semrush

Build a data-driven keyword strategy in Semrush: find seed keywords, use Keyword Magic Tool, run gap analysis, cluster and map keywords, and track positions.

• Semrush Academy
• 1 hour 50 minutes
• Self-Paced
• Free Certificate

Content Marketing Essentials for SEO and AI Search with Semrush

Build content that ranks and gets cited by AI: select seed keywords, create topic clusters, write E-E-A-T briefs, and optimize drafts with Semrush's Content Toolkit.

• Semrush Academy
• 1 hour 6 minutes
• Self-Paced
• Free Certificate

Technical SEO and AI Search Essentials with Semrush

Diagnose and fix technical SEO issues using Semrush Site Audit: site architecture, XML sitemaps, indexing, robots meta tags, Core Web Vitals, HTTPS, and AI crawler optimization.

• Semrush Academy
• 1 hour 18 minutes
• Self-Paced
• Free Certificate

Off-Page SEO and AI Search Essentials with Semrush

Build website authority with earned backlinks: analyze competitors with Semrush Backlink Gap, run outreach campaigns, audit toxic links, and earn brand mentions for AI search.

• Semrush Academy
• 1 hour 22 minutes
• Self-Paced
• Free Certificate

Track prompts instead of keywords: measure AI visibility and share of voice, earn third-party brand mentions, and optimize content and technical SEO for LLMs like ChatGPT.

• Semrush Academy
• 1 hour 22 minutes
• Self-Paced
• Free Certificate

Exposure Ninja

How to Track and Improve Your Brand's Visibility in LLMs

Discover how to monitor and enhance your brand's presence in AI search platforms like ChatGPT using specialized tracking tools and competitive analysis strategies.

• YouTube
• 17 minutes
• Self-Paced
• Free Video