AI Visibility Essentials with Semrush

via Semrush Academy

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Details

Go to class

Provider

Semrush Academy
Pricing

Free Certificate
Languages

English
Certificate

Certificate Available
Effort

1 hour 22 minutes
Sessions

Self-Paced
Level

Intermediate

Found in

Learn how AI is transforming SEO, from tracking prompts instead of keywords to optimizing for LLMs like ChatGPT. Discover how to measure AI visibility, boost brand mentions in responses, and adapt your content strategy for the AI-powered search era.

Syllabus

Strategy: Course Intro

Get your roadmap for mastering LLM optimization, understand what's ahead in this course, and grab your worksheet to track progress. Remember: we're in the early days of a search marketing transformation—stay ahead of the curve with Semrush's cutting-edge resources.

Strategy: Things Are Moving Fast

A quick word from Rita on the rapidly changing and evolving practice of AI SEO.

Strategy: Times Are A-changing (Traditional SEO vs. AI SEO)

Uncover the critical differences between keywords vs. prompts, rankings vs. share of voice, optimizing your site vs. the entire web. Master new terminology and strategies as search evolves from retrieval to AI-powered discovery and query fan-out.

Walkthrough: AI Visibility Toolkit

Get hands-on with Semrush's AI visibility toolkit! Tour the essential features that will become your go-to tools for tracking prompts, measuring AI presence, and staying competitive in the LLM landscape. See exactly how to leverage each feature for maximum impact.

Expert: How Has AI Impacted Marketing?

Hear directly from search marketing expert Leigh McKenzie on how AI has transformed the day-to-day reality of search marketers. Get insider perspectives on adapting strategies, evolving skillsets, and thriving in this new era of AI-powered search.

Strategy: Visibility is the New Click

Learn why visibility metrics matter more than traffic in AI SEO, how to track prompts instead of keywords, and navigate the clickless search revolution. Master the KPIs that actually matter when users get answers without visiting sites.

Walkthrough: Measuring Your AI Visibility vs. Competitors

Step-by-step guide to measuring your visibility against competitors, understanding key metrics, and leveraging Semrush reports. See exactly where you stand in the AI search landscape and identify opportunities to outshine rivals.

Walkthrough: Understanding Share of Voice and Brand Perception

Master share of voice metrics to understand your true market presence and track brand sentiment in AI responses. Learn to measure not just if you appear, but how positively and prominently your brand shows up in LLM answers.

Expert: Tracking AI SEO Performance

Hear how expert Leigh McKenzie measures success for AI visibility in this new, ever-changing field.

Strategy: Influence What AI Says About You

Master the 5 prompt types that map to your customer journey, with a deep dive into comparison prompts. Learn why showing up in AI answers isn't about your website anymore—it's about getting featured in the sources LLMs trust most.

Walkthrough: Conducting Prompt Research with Semrush

A hands-on tutorial for identifying prompts that matter, analyzing competitor prompt strategies, and building a robust tracking system for topics that drive AI visibility and brand awareness.

Walkthrough: Identifying Opportunities for Third-Party Brand Mentions

Turn third-party sites into brand amplifiers! Discover where LLMs pull information about your brand, identify untapped citation sources, and learn strategic approaches to earning mentions on the platforms AI systems trust most.

Expert: Optimizing Content for AI

Leigh McKenzie reveals strategies for building presence across the web, ensuring your brand appears wherever LLMs look for answers.

Strategy: Make Your Content Easy for AI to Understand

Transform your content into LLM gold. Learn AI-preferred formats like tables, Q&As, and step-by-step guides. Master content chunking, header hierarchy, and the pillar/cluster model to maximize your chances of becoming a trusted AI source.

Expert: Examples of LLM Optimized Content

Leigh McKenzie showcases real examples of content that consistently appears in LLM responses, breaking down the specific elements that AI systems like.

Strategy: Technical SEO for AI Systems

Understand how LLMs crawl, index, and retrieve information differently than Google. Master technical optimizations including robots.txt configuration, structured data markup, and website architecture that speaks AI's language.

Walkthrough: Identifying LLM Optimization Opportunities with Site Audit

Use Semrush's Site Audit to uncover LLM optimization opportunities, fix crawling issues, and ensure your site is technically primed for maximum AI visibility. (Fast-follow feature demonstration)

Expert: Technical AI SEO

Leigh McKenzie talks through technical SEO tactics that you should (and should not) focus on when it comes to optimizing your site for LLM visibility, including his opinion of the number one issue that could be holding your site back.

Strategy: Congratulations!

You've completed your AI SEO journey! You now know how to optimize for LLMs like ChatGPT, track AI visibility, create citation-worthy content, and adapt your strategy for the evolving AI search landscape. Take your final assessment to earn your certificate and showcase your expertise as an AI search optimization pioneer!

Would You Recommend this Course?

One last thing! If you enjoyed this course (or even if you didn't, we won't take it personally), please give us some feedback so we can keep making even better free content in the future!