AI search is changing how brands get discovered. This crash course shows you exactly how to use Semrush's AI Visibility Toolkit to track where your brand appears in AI-generated responses, monitor cited sources, and measure your share of voice across platforms like ChatGPT and Perplexity.

Syllabus

Welcome to the AI Visibility Toolkit Crash Course

Welcome to the course! Meet your host and make sure to download your course worksheet to follow along!

AI Visibility Toolkit Overview

Get hands-on with Semrush's AI visibility toolkit! Tour the essential features that will become your go-to tools for tracking prompts, measuring AI presence, and staying competitive in the LLM landscape. See exactly how to leverage each feature for maximum impact.

Measuring Your AI Visibility vs. Competitors

Step-by-step guide to measuring your visibility against competitors, understanding key metrics, and leveraging Semrush reports. See exactly where you stand in the AI search landscape and identify opportunities to outshine rivals.

Understanding Share of Voice and Brand Perception

Master share of voice metrics to understand your true market presence and track brand sentiment in AI responses. Learn to measure not just if you appear, but how positively and prominently your brand shows up in LLM answers.

Conducting Prompt Research with Semrush

A hands-on tutorial for identifying prompts that matter, analyzing competitor prompt strategies, and building a robust tracking system for topics that drive AI visibility and brand awareness.

Identifying Opportunities for Third-Party Brand Mentions

Turn third-party sites into brand amplifiers! Discover where LLMs pull information about your brand, identify untapped citation sources, and learn strategic approaches to earning mentions on the platforms AI systems trust most.

Identifying LLM Optimization Opportunities with Site Audit

Use Semrush's Site Audit to uncover LLM optimization opportunities, fix crawling issues, and ensure your site is technically primed for maximum AI visibility. (Fast-follow feature demonstration).

Congratulations!

Well done! You made it to the end of the course — now make it official with our quiz. When we pass (and we know you will!) make sure to share your certificate on LinkedIn, and make sure to tag us so we can congratulate you!

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