Traffic & Market Toolkit Crash Course

Stop guessing what your competitors are doing online. This crash course shows you how to use Semrush's Traffic & Market Toolkit to benchmark performance, analyze traffic channels, and understand audiences, so you can make smarter, data-backed decisions.

Syllabus

Welcome to the Traffic and Market Toolkit Crash Course!

Welcome to the course! Meet your host, Rita, and your expert, SEO consultant Mariah Magazine, and make sure to download your course worksheet to follow along!

Setting up Your Project

Before we can get into the Toolkit, we need to set up our Project. Choose what domain you'd like to analyze and let's get started!

How to Add and Analyze Competitor Traffic

It's time to get into the data! Learn how to add competitors to your Project and analyze their traffic using the Toolkit.

Narrowing Your Focus with Domain Benchmarking

Let's get granular. Learn how to filter by time period, region, and device to benchmark domain performance side by side.

Tracking Traffic Distribution Across Every Channel

From AI platforms to organic social — discover which channels are driving traffic for any domain and how those trends shift over time.

Identify the Content That's Driving Traffic

Find out exactly which pages are pulling in traffic, where that traffic is coming from, and whether it's growing, declining, or brand new.

Get to Know Any Brand's Audience Inside and Out

Go beyond the numbers — explore demographics, behavior, and audience overlap to build a clearer picture of what's driving traffic to any domain.

Congratulations!

Well done! You made it to the end of the course — now make it official with our quiz. When we pass (and we know you will!) make sure to share your certificate on LinkedIn, and make sure to tag us so we can congratulate you!

Would You Recommend This Course?

One last thing! If you enjoyed this course (or even if you didn't, we won't take it personally), please give us some feedback so we can keep making even better free content in the future!