Keyword Research with Semrush: A Step-by-Step Guide

Learn how to navigate Semrush’s core tools for conducting keyword research, creating a keyword strategy, and uncovering new, winning keyword ideas. These tools will also help you uncover what your competitors are doing so you can get ahead.

Syllabus

Introduction

In this lesson, you'll gain a better understanding of what keyword research is and why it's a crucial component to your overall marketing strategy. You'll discover how keyword research tools save a significant amount of time and allow for efficient workflows.

Keyword Overview

In this lesson, you’ll learn how to navigate the Keyword Overview tool. With this tool, you’ll be able to spot opportunities for SEO growth, get detailed specs on keyword metrics, and unveil related keywords. This intel will allow you to find the best keywords to support your goals.

Keyword Magic Tool

In this lesson, you’ll learn how to navigate the Keyword Magic tool. You’ll be able to identify related and relevant keywords that are lower competition and filter through a variety of metrics like volume, keyword difficulty, match types, and more.

Keyword Strategy Builder

In this lesson, you’ll learn how to conduct a deeper dive into keyword metrics with Keyword Strategy Builder. You’ll also discover tips and best practices that can be applied to your workflow to keep your keyword projects organized.

Position Tracking

Get to know the Position Tracking tool and how it can help improve your rankings on Google. You’ll be able to keep an eye on your website's rankings for specific keywords and see how your keyword positions fare across your target market.

Organic Traffic Insights

In this lesson, you’ll get to know Semrush’s Organic Traffic Insights tool so you can gain a better understanding of how users are behaving on your website. You’ll be able to identify how to use traffic and analytics to drive a successful SEO campaign in the future.

Congratulations and Special Offer

Congratulations on completing your course! In this video, Rita from Semrush walks you through the next steps after earning your certificate. Discover three exciting ways to continue your SEO journey: explore recommended Semrush Academy courses, try an exclusive 14-day free trial to Traffic Think Tank (Semrush's premium SEO community), or join the Semrush Spotlight conference in Amsterdam on October 29th. Keep building your skills and connect with industry experts to take your learning even further!