Coursera Courses

Microcredential

Marketing Channel Strategy & B2B2C Routes to Market

68 ratings at Coursera

Unpack the "black box" of marketing channels, learn to select partners, apply incentives, design multi-channel strategies, and explore social business channels in emerging economies and startup environments.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 4 courses

Managing Uncertainty in Marketing Analytics

68 ratings at Coursera

Explore methods to incorporate uncertainty in marketing decisions, including Monte Carlo simulations and probability distributions, to anticipate outcomes and make informed choices.

• Coursera
• 11 hours 51 minutes
• Self-Paced
• Paid Course

What Can AI Do for Marketing?

58 ratings at Coursera

Discover AI's impact on marketing strategies, customer engagement, and business growth. Learn to leverage data, map customer journeys, and address AI bias for ethical, effective marketing practices.

• Coursera
• 15 hours 14 minutes
• Self-Paced
• Paid Course

Mastering Business Essentials: Introduction

57 ratings at Coursera

Gain insights into business essentials through a simple, direct approach that demystifies key concepts, frameworks, and decision-making processes to build confidence and eliminate imposter syndrome.

• Coursera
• 4 hours 9 minutes
• Self-Paced
• Paid Course

Marketing Channel Benefits

53 ratings at Coursera

Explore channel benefits in marketing strategy, focusing on customer buying preferences and quantifying trade-offs to create strategic options for effective routes to market.

• Coursera
• 9 hours 27 minutes
• Self-Paced
• Paid Course

Math for MBA and GMAT Prep

52 ratings at Coursera

Comprehensive statistics and math refresher for MBA aspirants, covering Excel tools, business concepts, and data analysis techniques.

• Coursera
• 12 hours 54 minutes
• Self-Paced
• Paid Course

Public Health Approaches to Abortion

44 ratings at Coursera

Comprehensive introduction to abortion from public health perspectives, covering medical, policy, social, and human rights aspects. Explores key issues, misconceptions, and the impact on reproductive health and equity.

• Coursera
• 17 hours 2 minutes
• Self-Paced
• Paid Course

Marketing Analytics Capstone Project

30 ratings at Coursera

Apply marketing analytics skills to conduct exploratory data analysis, examine variable relationships, and develop a predictive model for solving real-world marketing problems.

• Coursera
• 11 hours 1 minute
• Self-Paced
• Paid Course

Reproducible Templates for Analysis and Dissemination

20 ratings at Coursera

Learn to create reproducible research documents using R Markdown, from basic syntax to custom templates for scientific journals. Develop skills in documentation, version control, and collaborative workflows for efficient data analysis and dissemination.

• Coursera
• 19 hours 48 minutes
• Self-Paced
• Paid Course

Generative AI in Marketing

20 ratings at Coursera

Explore generative AI's impact on marketing, from creating visual content to enhancing customer engagement. Learn to use AI tools effectively while navigating legal and ethical considerations.

• Coursera
• 13 hours 56 minutes
• Self-Paced
• Paid Course

Mastering Business Essentials: Strategy

20 ratings at Coursera

Dive into the art of creating sustainable competitive advantage, winning in business, and leveraging your unique strengths to generate customer value while protecting profits in this strategic framework.

• Coursera
• 5 hours 8 minutes
• Self-Paced
• Paid Course

Marketing Channel Functions

19 ratings at Coursera

Explore channel functions in marketing, learn to quantify and optimize them, and apply this knowledge to design effective routes to market for various business contexts.

• Coursera
• 6 hours 53 minutes
• Self-Paced
• Paid Course

Mastering Business Essentials: Accounting

14 ratings at Coursera

Gain insights into accounting fundamentals, financial statements, income analysis, balance sheets, debt management, cash flow, and ROI calculations to develop business acumen and financial literacy.

• Coursera
• 4 hours 57 minutes
• Self-Paced
• Paid Course

Marketing Channel Incentives

11 ratings at Coursera

Explore marketing channel strategies, pricing challenges, and direct selling techniques. Develop strategic skepticism to manage risks and optimize partner relationships in route-to-market implementation.

• Coursera
• 8 hours 45 minutes
• Self-Paced
• Paid Course

AI's Existing Impact

11 ratings at Coursera

Explore AI's impact on personalization, recommendation systems, content moderation, chatbots, and consumer psychology in marketing. Learn to leverage AI for enhanced customer experiences and business growth.

• Coursera
• 12 hours 31 minutes
• Self-Paced
• Paid Course