Coursera Courses

From Ideas to Impact: Design Thinking for User-Centricity

21 ratings at Coursera

Learn the five steps of the design thinking framework, how teams and organizations carry them out, and how to apply human-centered problem-solving to drive innovation.

• Coursera
• 3 hours 27 minutes
• Self-Paced
• Paid Course

Why Scale a Startup?

18 ratings at Coursera

Learn to distinguish linear growth from exponential scaling, judge when a startup is ready to scale up, and apply frameworks for common scaleup pitfalls and risks.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Basics of Accounting for Assets

17 ratings at Coursera

Learn how revenue recognition, bad debt expense, and FIFO, LIFO and average cost inventory methods shape financial statements and match costs with the sales they generate.

• Coursera
• 42 minutes
• Self-Paced
• Paid Course

Scaling Product and Processes

14 ratings at Coursera

Learn to scale a startup: nail product-market fit, treat growth as a process, structure a growth team, adjust pricing, and align sales, marketing and operations.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Marketing Management Essentials: Market Analysis

15 ratings at Coursera

Apply the 5C framework — customers, competitors, collaborators, context and company — to read a market, assess opportunities and make informed marketing decisions.

• Coursera
• 2 hours
• Self-Paced
• Paid Course

The Basics of Accounting for Assets: Long-Term Assets

14 ratings at Coursera

Account for long-term assets: classify property, plant and equipment, handle goodwill and intangibles, and apply depreciation methods and the matching concept to allocate costs.

• Coursera
• 44 minutes
• Self-Paced
• Paid Course

Marketing Management Essentials:The Marketing Plan Structure

13 ratings at Coursera

Learn to build a strategic marketing plan: study market and consumer behavior, engage customers, and execute and monitor campaigns using key performance indicators.

• Coursera
• 59 minutes
• Self-Paced
• Paid Course

Diversity and Belonging in Businesses and Organizations

12 ratings at Coursera

Build belonging at work through three pillars: inclusive policies, cultures of empathy and openness, and people such as mentors, sponsors, allies, and employee resource groups.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Basics of Accounting for Liabilities

12 ratings at Coursera

Assess a company's financial debt and equity through case studies, and learn how the debt-equity balance shapes its financial strategy and risk profile.

• Coursera
• 36 minutes
• Self-Paced
• Paid Course

The "What" of the Marketing Strategy

12 ratings at Coursera

Learn to analyze the marketplace and consumers, create and deliver value through marketing strategy, and capture it via brand equity, customer engagement, and KPIs.

• Coursera
• 3 hours 14 minutes
• Self-Paced
• Paid Course

Value Creation for Corporate Strategy

11 ratings at Coursera

Learn how cooperation along the vertical value chain creates value: Ford's approach to vertical integration, make-or-buy decisions for inputs and services, and synergies.

• Coursera
• 1 hour 30 minutes
• Self-Paced
• Paid Course

Agile Accelerator: Navigating Lean Startup, Agile, and Scrum

10 ratings at Coursera

Apply lean startup, Agile, and Scrum to shorten project development cycles, improve products and services, and tackle specific business problems.

• Coursera
• 4 hours 40 minutes
• Self-Paced
• Paid Course

Marketing Management Essentials: Product and Branding

10 ratings at Coursera

Follow a product from birth to decline: map the lifecycle curve, read demand and market trends, and build strategies that secure competitive advantage.

• Coursera
• 1 hour 37 minutes
• Self-Paced
• Paid Course

Scale Up Specialization Capstone

Profile a real start-up's scaleup journey in a written case study, examining product and process scaling, sales and marketing shifts, operations, and company culture.

• Coursera
• 1 hour 38 minutes
• Self-Paced
• Paid Course

Building Culture in a Scale Up

Build a scaleup's culture: define mission and values, foster diversity across global teams, set up advisory boards and governance, and hire, onboard and retain great teams.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course