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Explore a 19-minute conference talk from Data Science Conference Europe 2023 that examines how marketers can leverage Zero-party data (ZPD) to overcome data activation and decision-making challenges. Discover how ZPD unveils user motivations, enabling AI systems to gain a competitive edge through deeper user understanding and more effective personalized experiences. Learn from Umar Akhtar's insights delivered in Belgrade on understanding the crucial 'why' behind user actions, moving beyond traditional data collection methods to create more meaningful and resonant AI-driven experiences.
