Explore a 33-minute conference talk from DSC ADRIA 2023 that delves into the development of a pioneering precision activation solution in the evolving digital landscape. Learn about the challenges of balancing data utilization with privacy concerns as the cookie era ends, and discover how Qudo innovatively leverages zero-party data for audience engagement. Understand the methodology behind their groundbreaking approach that enables businesses to identify and export relevant audiences to user-owned social media platforms, resulting in impressive beta testing outcomes showing triple the conversion rates compared to standard activation campaigns.