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This conference talk from All Things Open AI 2025 presented by Jessica Hall of Hallway Studio challenges the common notion that organizations need a dedicated "AI strategy." Learn why AI should serve your business strategy rather than exist as a separate initiative. Gain insights on aligning AI with your core business questions like "Where do we play?" and "How do we win?" based on Roger L. Martin and A.G. Lafley's strategic framework. Discover the common elements of successful AI implementations, including clear value creation, strategic use of unique data assets, and measurable business impact. Walk away with a practical checklist for evaluating AI opportunities that considers metrics, workflows, and the critical human factors that determine success or failure. Perfect for business leaders and technologists seeking to implement AI in ways that genuinely advance organizational goals rather than pursuing technology for its own sake.
