AI for Product Discovery & Strategy

Overview

In this course, learners will develop the ability to use AI as a strategic partner in product discovery and planning. They will learn how to apply AI to understand customers, analyze markets, and inform product strategy, turning large volumes of data into clear insights that support better decisions. Completing this course helps product professionals move beyond intuition alone and strengthen their ability to explore opportunities, prioritize work, and shape product direction. Learners will practice using AI to surface patterns in customer feedback, evaluate competitive landscapes, and connect product choices more directly to business goals. What makes this course unique is its focus on strategy, not automation. Rather than replacing product judgment, the course shows how AI can enhance critical thinking and support human decision-making across discovery, planning, and prioritization. Designed by Scrum Alliance, this course helps learners build confidence using AI to guide product strategy in modern, complex organizations.

Syllabus

AI Product Strategy

Welcome to AI for Product Discovery and Strategy! This course will equip you to harness artificial intelligence to uncover hidden opportunities and shape the future of your products. Through practical techniques and real-world applications, you'll learn to transform data into insights, turning ideas into impactful, strategic innovations. In this module, you'll begin by using generative AI to understand your target audience. Product owners or managers are responsible for developing your product strategy, market analysis, and competitor research to create a data-driven product vision. In the past, these tasks required a lot of manual work. Many teams relied on their intuition and gut feelings instead of an objective analysis of the data. AI helps you drive data-driven prioritization by quickly analyzing all available data to uncover the insights needed to make informed decisions. Let’s see how.

AI-Powered Product Planning

Artificial intelligence (AI) is revolutionizing the way teams exercise creativity, analyze data, and anticipate the future. In this module, you'll discover how to leverage AI's power to supercharge your brainstorming sessions, gain data-driven insights into your projects, and proactively adapt to long-term industry trends. Join us as we explore the exciting intersection of AI and scrum, and learn how to harness this powerful technology to drive your projects— and your career—forward!

Customer Insights with AI

You've leveraged AI to examine product discovery and market research, segmenting your customers to craft an effective product vision. You then focused on brainstorming and scenario modeling to help supercharge your data analysis. Now unleash the power of GenAI to anticipate customer needs and stay ahead of the curve. In this module, we'll explore how you can use GenAI-powered tools and prompt engineering techniques to transform the way you understand your customers and predict market trends.