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YouTube

Uncover Hidden Gold - How AI Can Spot and Prioritise Untapped Market Segments

Oxford College of Marketing via YouTube

Overview

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Discover how to leverage artificial intelligence to identify and prioritize untapped market segments in this 56-minute webinar led by AI marketing expert Robyn from Oxford College of Marketing. Learn strategic approaches to spot lucrative customer groups before competitors through AI-driven market segmentation techniques that maximize marketing budget efficiency and resource allocation. Explore precision methods for identifying untapped market opportunities, gain insights from real-world case studies demonstrating successful AI-driven segmentation strategies, and master tools and methodologies for integrating artificial intelligence into existing marketing processes to rank segments based on profitability and engagement potential.

Syllabus

Uncover Hidden Gold: How AI Can Spot and Prioritise Untapped Market Segments

Taught by

Oxford College of Marketing

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