Tracking Chat with Google Tag Manager and Google Analytics 4

This 20-minute tutorial demonstrates how to track visitor interactions with website chat widgets using Google Tag Manager and Google Analytics 4. Learn two implementation approaches: using standard event listeners and writing custom event listeners to capture chat interactions. Follow the step-by-step process from setting up the tracking to sending the data as GA4 events, with clear explanations of potential limitations to consider. The video breaks down the process into distinct sections including implementation methods, custom listener creation, and configuring GA4 events, making it accessible for marketers and developers looking to enhance their website analytics capabilities.