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The Psychology of Social Engineering

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Overview

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This talk examines how people can be influenced through social engineering, including scams, human error, social stereotypes, and techniques for getting one’s way at work.

Syllabus

Intro
The Human OS
Niall Merrigan
Marketing and Sales
Smell
Old Spice
Double Down
Calvin Klein
Kia
BMW
Mens Health
Women
Comparison
Brain Freeze
iPhone
Bone Feeder
New York Times
Fishing
Spearfishing
Human error
Password managers
iCloud
Panic
SMS
What happened
What do you see
She put on a belly
Coffee carriers filled
People are nice
Social stereotypes
Benjamin Franklin effect
Key takeaways

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NDC Conferences

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