The Psychology of Social Engineering

This talk examines how social engineering exploits human behavior through advertising, scams, persuasion, and phishing. It discusses tactics such as anchoring, stereotypes, and SMS deception.

Syllabus

What is Social Engineering
Hacking the Human OS
Introduction
Social Engineering is constantly in plain sight
Advertising Social Engineering
Dolce Gabbana
Bruce
Brut
Escape Dance
Old Spice
Calvin Klein
Kia
The Great Outdoors
Men magazines
Womens health
Anchoring
Pricing Models
The New York Times
Fishing
Spear Phishing
Data Security
Pixel Perfect Fishing
iCloud
SMSing
Bypassing
SMS
Phishing
Women
Social Engineering
Irish Stereotypes
Stereotypes
Getting your way