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The Psychology of UX

GOTO Conferences via YouTube

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Overview

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This talk explores how cognitive biases and emotional factors shape digital decisions, and how design interventions such as defaults and nudges can influence them.

Syllabus

Intro
Derren Brown: The Push
3 things in 1 minute
35,000 decisions
Dataism
Psychology
Dan Ariely: Predictable Irrational
Digital defaults
"Anticipatory" shipping
The power of UX design
Dan Ariely
Nudge
5 digital consciousness skills
Seamless experience
Coded Bias
Amazon SageMaker
Experience
Outro

Taught by

GOTO Conferences

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