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The Psychology of UX

GOTO Conferences via YouTube

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Overview

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This talk explains how cognitive biases and emotional factors shape digital decisions, and how interventions such as defaults and personalization can influence them. It uses examples from UX design and digital services.

Syllabus

Intro
Derren Brown: The Push
35,000 decisions
3 things in 1 minute
Psychology
Digital personalization
Dan Ariely: Predictable Irrational
Digital defaults
Psychology
Stereotyping
The power of UX design
"Anticipatory" shipping
Seamless experience
Smart mirror
60 seconds
timewellspent.io
Outro

Taught by

GOTO Conferences

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