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The Psychology of UX

GOTO Conferences via YouTube

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Overview

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This talk explains how cognitive biases and emotional factors shape digital decisions, and how changes to the decision environment can influence them. Examples include digital defaults, the decoy effect, and anticipatory experiences.

Syllabus

Intro
Derren Brown: The Push
35,000 decisions
New VR shopping
Experiment
Daniel Kahneman: Thinking Fast & Slow
3 things in 1 minute
Psychology
A date with Sophia the Robot
Decoy effect
Digital defaults
Seamless experience
"Anticipatory" shipping
IKEA effect
The power of UX design
Digital Nudge
Machine ethics
Black Mirror
The rise of dataism
nowatch.com
timewellspent.io
Outro

Taught by

GOTO Conferences

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