How to Communicate Your Value and Get Known

Discover marketing and business strategies for designers and YouTube creators in this 30-minute conference talk by Emmy award-winning designer Chris Do at Awwwards San Francisco. Learn how to build brands people love, create compelling content, and effectively communicate your value to gain influence and secure job opportunities. Explore practical life hacks and insights from the founder of The Futur, an online education platform with 300,000 global subscribers. Gain valuable knowledge on disrupting traditional education systems, leveraging personal networks, and developing a unique voice to connect with your audience. Uncover the importance of storytelling, transparency, and embracing imperfection in your creative journey. Leave inspired to overcome gatekeepers, start executing your ideas, and transform your approach to personal branding and professional growth.

Syllabus

Intro
JASON SILVA BILLIONAIRE
COMMUNICATE THEIR VALUE TO OTHERS
DISRUPT EDUCATION SYSTEM
LESSONS
HOW WERE ABLE TC ESCAPE
NEVER WORK WITH ANOTHER CLIENT
ORIGIN
AN OLD FRIEND FROM COLLEGE
MENTOR
WHO YOU KNOW
INFLUENCE 18 WHO KNOWS YOU
NOT A LICENSE TO SPAM
KEVIN KELLY TRUE FANS
GIVE TREMENDOUS VALUE
OPPORTUNITY TO SERVE
Who are they Hopes/fears Dream of becoming Change they seek
GAPS
PEOPLE DON'T FALL IN LOVE WITH CORPORATIONS
VOICE
SEARCHING FOR THEIR TRIBE
1. Compelling back story 2. Character flaws 3. Parables 4. Polarizing (take a stand)
WENDY'S
CONVERSATIONS ARE BI-DIRECTIONAL
Obsessed with secrecy
Tour the factory, an insider's peek
W-HOTEL, TAIPEI BRANDING
Beginner's Mindset
Perfection paralyze Big ideas take time Need others Hard to start
SUMMARY
NO MORE GATE KEEPERS
MIDDLE MANAGERS
EXECUTION