Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

YouTube

The Exact Path to Boosting Landing Page Conversions by 170%

Wes McDowell via YouTube

Overview

Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Learn how to dramatically increase landing page conversions using proven storytelling frameworks in this 12-minute video tutorial. Discover the science behind why storytelling sells and explore three highly effective storytelling frameworks including Pain Agitation Solution, Before to After Bridge, and The Hero's Journey, all demonstrated with real-life examples. Master techniques for zooming in on specific moments to create emotional connection and learn how to use emotion to drive action without appearing cheesy or self-centered. Compare traditional landing page approaches with story-driven methods that service businesses are using to convert 3x more clients, and gain practical insights for transforming your own landing pages into conversion-focused sales tools.

Syllabus

Intro
The science behind storytelling
The traditional way
The storytelling way
What makes stories so powerful
Zoom in on specific moments
Pain Agitation Solution
Before to After Bridge
The Heros Journey

Taught by

Wes McDowell

Reviews

Start your review of The Exact Path to Boosting Landing Page Conversions by 170%

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.