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Explore the transformative shift from traditional marketing analytics to AI-powered agent-driven strategies in this 49-minute podcast episode featuring Joel Horwitz, Growth Engineer at Neoteric3D. Discover how modern go-to-market teams are evolving into technical builders who leverage tools like Clay, Karrot.ai, 6sense, and Mutiny to create hyper-personalized, scalable campaigns through APIs, automation, and AI orchestration. Learn about the emergence of the GTM engineer role that blends technical fluency with growth strategy, moving beyond conventional marketing approaches to architect next-generation workflows. Examine the practical applications of agentic AI in creative outreach automation, LLM-driven marketing optimization, and end-to-end AI workflow implementation. Understand how AI agents are reshaping traffic relevance strategies, task automation processes, and system architecture in marketing contexts. Gain insights into the balance between AI capabilities and human thought leadership, exploring how AI serves as a strategic sparring partner while fundamentally shifting human roles in marketing operations. Benefit from Joel's extensive experience in data science and machine learning, drawing from his background as a former big tech executive and current digital design and data growth agency founder who has been at the forefront of data-driven marketing since 2014.
