Overview

Welcome to the “AI agents and creator tools for marketing professionals” — the final step in your AI learning journey. This course is built for marketing professionals who are ready to go beyond using AI and start creating with it. You will be able to: - Understand AI-related productivity essentials and the productivity impact of cutting-edge technologies - Differentiate cutting-edge technologies, apps and concepts like Agentic Workflows, autonomous AI Agents, and Agent Swarms - Understand how to create marketing-specific AI tools by leveraging modern creator tools - Start creating no-code AI apps, agentic workflows and agents and customize them to your specific job requirements - Develop your skills from AI user to AI innovator and creator, leading AI adoption and transformation within marketing function Welcome to the unique “AI agents and creator tools for finance professionals” course. Just start your AI journey and get hands-on experience building custom AI tools, workflows, and agents that directly enhance your job performance and help drive productivity in your team and organization.

Syllabus

AI: Driving Future Business Automation and Productivity

Evolution of digital technologies and their impact on human productivity. This module will explore how digital technologies, and the associated waves of automation have dramatically changed our working space over the past decades and how they have led to significant productivity gains across all sectors. We will explore basic definitions of productivity and productivity improvements. We will also address the key differences between the current waves of digital automation, fueled by AI technologies, compared to previous ones. Discover how AI is already leading to greater productivity effects than previous digital technologies and how these effects will continue to increase in the future. Learn about the new generation of AI creator tools that allow you to easily create your own custom AI apps, chatbots, workflows, and agents and easily adapt them at any time. And discover how these tools will further accelerate the faster adoption of AI. During the course, you will also be able to download a document that summarizes the key takeaways.

Selected Creator Tools

Get an overview of different AI tools to create your own customized AI apps, agents and agentic workflows - without any technical skills required and without the need for coding. In this hands-on module, you will design and build a functional agentic workflow that automates a real-world marketing task or process using no-code tools. You’ll apply what you’ve learned about prompt design, input/output structuring, and multi-step logic chaining to create a workflow that mimics intelligent decision-making—turning your AI use case concept from course "Practical AI and prompting for marketing professionals" into a working solution.

Productivity Challenge

In this challenge, you’ll create your own AI use case focused on improving productivity in your marketing work. You’ll reflect on where AI can deliver the greatest time savings or efficiency gains in your daily activities or team workflows. By thinking through business impact, feasibility, and potential risks, you’ll sharpen your ability to turn AI capabilities into practical value for your organization.

AI agents and creator tools for marketing professionals Assessment

Congratulations on completing the "AI agents and creator tools for marketing professionals " course! Now it's time to test your knowledge and earn your certificate. Good luck!