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Explore the evolution and commercialization of the sports industry in this 50-minute panel discussion from the Milken Institute's Asia Summit 2025. Examine how the sports business has transformed from traditional broadcasting and story rights into a multi-billion dollar ecosystem encompassing brand deals, athlete influencers, and digital entertainment content. Analyze the strategies that have successfully converted live events and sports personalities into monetizable digital and entertainment platforms, creating new opportunities for corporations, investors, and global commerce. Investigate the challenges facing league and business executives as they navigate platform expansion while maintaining authenticity, and discover how industry leaders balance acquiring new followers with preserving their core fan base. Learn from insights shared by prominent executives including a TV host and sports journalist, presidents and CEOs from major media companies, and partners from leading investment firms specializing in sports, media, and entertainment sectors.
