Super Bowl's Out of the Box Marketing Playbook

Explore the evolution of Super Bowl marketing in this SXSW conference talk that examines how brands have moved beyond traditional game-day advertisements to create comprehensive multi-platform storytelling strategies. Discover how marketers are leveraging teasers, real-time activations, earned media, and cultural partnerships to maximize their impact before, during, and after the big game. Learn about the integration of owned, paid, and partner content that helps brands make the most of sports' biggest spectacle. This one-hour session unpacks the evolving playbook of storytelling, media, and brand engagement techniques that extend far beyond a single commercial spot, providing valuable insights for marketing professionals and brand strategists interested in high-impact event marketing.