Global Entrepreneurial Marketing - Lynda Smith and Victoria Woo

Explore the essentials of marketing in an entrepreneurial context through this 50-minute Stanford University webinar. Join Lynda Smith and Victoria Woo as they delve into the critical aspects of global entrepreneurial marketing, emphasizing the importance of understanding your customers, their needs, and effective strategies to reach them in a dynamic global marketplace. Learn how to bridge the gap between product creation and customer acquisition, gaining insights on identifying your target audience and adapting your marketing approach to an ever-evolving international business landscape.