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Learn how PetSmart transformed their customer relationship management strategy by implementing AI Decisioning Agents to achieve a 22% incremental lift in bookings for their Salon business. Discover how Bradley Breuer, VP of Marketing at PetSmart, and his team moved beyond traditional email testing and A/B testing approaches to create a more dynamic, AI-driven personalization system for their 75+ million Treats Rewards members. Explore the integration of human creativity with artificial intelligence to deliver highly engaging campaigns that convert pet parents into loyal customers. Understand how PetSmart replaced batch-and-blast email calendars with intelligent AI agents that optimize send timing, creative content, and offers while maintaining brand control and messaging consistency. Examine the role of Databricks as PetSmart's source of truth and how this data foundation enabled surprising insights and improved campaign outcomes. Gain insights into blending traditional marketing expertise with cutting-edge AI technology to personalize campaigns at scale and dynamically optimize every touchpoint for individual customer preferences and behaviors.
