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Explore the opening keynote from the 2025 Gartner CSO & Sales Leader Conference where VP Analyst Dan Gottlieb introduces the Great Sales Awakening and reveals how agentic AI is revolutionizing the sales landscape. Discover why traditional sales strategies are failing in today's market and learn how forward-thinking leaders can harness artificial intelligence to unlock unprecedented revenue productivity. Examine the concept of agentic AI as the "steam engine for knowledge work" and understand its transformative potential for sales organizations. Delve into the three critical bets every sales leader must make to thrive in this new era, from rethinking established sales playbooks to building comprehensive AI-driven transformation portfolios. Analyze the Defend/Extend/Upend framework for AI adoption and compare steady versus accelerated implementation strategies. Gain insights into how the industrial revolution's pace of change is now happening at the speed of COVID-19, forcing sales organizations to adapt rapidly or risk obsolescence. Learn practical approaches to scaling both knowledge and execution while redefining fundamental sales operations in the age of artificial intelligence.
