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Join this 57-minute panel discussion from SXSW that explores how iconic brands balance heritage and innovation to stay relevant in today's rapidly evolving marketplace. Learn how leading companies refine their brand identities, leverage consumer insights, and integrate into culture while maintaining their core values. Part of PMC's Marketing Leadership Summit, the panel covers strategies from bold rebrands to strategic partnerships, providing valuable insights on how portfolio brands successfully navigate change and position themselves for future success. Presented by SXSW, an organization dedicated to helping creative professionals achieve their goals through conferences and festivals celebrating the convergence of interactive, film, and music industries.
