Learn how to transform customer experience using AI through a detailed case study from Dine Brands, presented at NRF 2026. Discover practical strategies for implementing AI-driven technical support solutions that achieved 34% faster ticket resolution and significantly reduced backlogs across franchise operations. Explore data-driven approaches to developing customer experience strategies that enhance loyalty and accelerate business growth in competitive markets. Gain insights from Dine Brands CIO Chris Padilla and AWS GM Petra Schindler-Carter as they share actionable tools and methodologies for leveraging artificial intelligence to optimize customer service operations and drive measurable business results.