AI, Data Science & Cloud Certificates from Google, IBM & Meta — 40% Off
One plan covers every Professional Certificate on Coursera. 40% off Coursera Plus Annual.
Unlock All Certificates
Learn to master persuasion and influence decision-making through emotional intelligence and strategic communication in this comprehensive 43-minute professional course. Discover how emotions affect business decision-making and develop skills to build trust, credibility, and rapport quickly and authentically. Explore professional persuasion techniques that feel natural rather than pushy, and learn to identify and address your audience's pain points and emotional triggers. Master techniques for persuasive presentations and pitches while understanding how to ethically influence business partners and customers. Gain insights into communicating clearly, confidently, and persuasively in meetings, and learn to avoid the biggest persuasion mistakes professionals commonly make. Perfect for sales professionals looking to improve persuasion skills, business negotiators seeking effectiveness, leaders wanting to master emotional intelligence for influence, and anyone interested in understanding customer decision-making psychology. Build stronger relationships with clients and colleagues while advancing leadership and management communication abilities through ethical influence techniques. Develop a complete framework for professional persuasion that helps win more opportunities, strengthen relationships, and present ideas that inspire action while maintaining integrity and trust.
