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Explore how Chief Marketing Officers can navigate unprecedented expectations and transform challenges into growth opportunities in this 23-minute keynote presentation from the 2025 Gartner Marketing Symposium/Xpo. Learn from Gartner experts Alex De Fursac Gash and Kristina LaRocca-Cerrone as they outline the "Epic Journey to Growth" framework designed to help marketing leaders strengthen their reputations, exceed CEO expectations, and build organizational resilience. Discover why CMOs face extraordinary pressure from enterprises, customers, and their own teams, and understand how marketing accountability has expanded from 5 to 8 critical areas. Examine the concept of the "hamster wheel of marketing pressure" and why maintaining the status quo is no longer viable for marketing organizations. Master the three-pillar readiness assessment covering CEOs, customers, and CMOs themselves, and learn how to identify and overcome strategic dysfunction that affects 84% of marketing leaders. Develop strategic oversight capabilities and proactivity skills for planning beyond the typical 18-month horizon, including practical scenario planning techniques. Understand how to shift AI from being merely a tool to becoming an active participant in marketing strategy, while building the long-term vision and scenario planning capabilities essential for modern marketing leadership.
