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Explore how modern marketers and brands embrace technology to stay relevant in this insightful 19-minute conference talk by Jason Musante, Group ECD/Managing Director of Havas Worldwide. Discover whether it's a case of 'failing better' or if a new level of customer engagement has truly changed the game for brand messaging. Learn about Liberty Mutual Insurance's approach, the challenges of playing catchup, and strategies for overcoming obstacles. Gain valuable insights on making technology influence people, how to assume and overcome challenges, and the importance of utility in marketing.
