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YouTube

Looker Studio Tutorial for Google Analytics 4 (2026)

Analytics Mania - Google Tag Manager & Analytics via YouTube

Overview

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Learn how to connect Google Analytics 4 with Looker Studio to create powerful, interactive dashboards that overcome GA4's limited visualization capabilities. Master the process of linking your GA4 data to Looker Studio and transform basic analytics tables into comprehensive visual reports. Discover how to build your first GA4 report by adding essential components like tables and scorecards, implementing data controls for better user interaction, and incorporating key events and conversions tracking. Explore advanced features including multi-page report creation, GA4 token usage management to avoid API limits, report sharing options, and filter implementation for targeted data analysis. Gain practical insights into handling Google Analytics custom dimensions within Looker Studio and learn best practices for creating flexible, interactive dashboards that provide clearer visual takeaways from your GA4 data.

Syllabus

- Intro
- Why connect GA4 to Looker Studio
- Connect data in Looker Studio
- Add a table to the report
- Add score cards to the report
- Data controls
- Adding key events/conversions to the report
- Adding multiple pages to the report
- Managing GA4 token usage limits
- Sharing the report
- Filters
- Dealing with Google Analytics Custom Dimensions in Looker Studio
- Final Words

Taught by

Analytics Mania - Google Tag Manager & Analytics

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