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Level Up Your Brand Using Typography - Part 1

Adobe via YouTube

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Overview

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This course shows how to customize brand logos through typography, using Illustrator to create wordmarks and a unique typeface. It covers font licensing, variations, letter construction, width, kerning, and designing for an audience.

Syllabus

Start
Introduction of Amber
Licensing elements pertaining to altering fonts
Understanding font variations
Fontself: a resource for designing letters
Using the Pathfinder feature
Checking letter width: Guides and Outline Preview
Type Foundry resources that Amber loves to use
Tips for good type kerning
Exploring the Corners panel to personalize letters
Designing for an audience

Taught by

Adobe Creative Cloud

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