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Google AI Professional Certificate - Learn AI Skills That Get You Hired
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Learn about critical changes in Google's search algorithm and how they impact SEO strategies in this comprehensive video tutorial. Discover what Google prioritizes in its latest updates and understand the shift away from programmatic SEO tactics that once dominated search results. Explore the evolution of Parasite SEO 2.0 and its current effectiveness, while examining the significant issue of deindexation that's affecting many websites. Dive deep into Your Money Your Life (YMYL) content guidelines and understand how Google evaluates these sensitive topics. Master the concept of Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) and learn how to implement these factors in your content strategy. Conclude with practical SERP analysis techniques to better understand search engine results pages and optimize your content accordingly. Gain insights into creating SEO content that aligns with Google's current ranking factors and avoid common pitfalls that could negatively impact your website's search visibility.
Syllabus
00:00:00 - Intro
00:00:17 - What Google Wants
00:10:20 - Programmatic SEO
00:12:07 - Parasite SEO 2.0
00:14:36 - Deindexation
00:27:37 - Your Money Your Life YMYL
00:37:00 - EEAT
00:44:12 - SERP Analysis
Taught by
Nathan Gotch