Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Learn essential SEO strategies specifically designed for beginners looking to improve their new local website's search engine rankings through this comprehensive 1 hour 55 minute course. Master the fundamentals of brand mentions and citations while discovering how to leverage local directory sites, LinkedIn profiles, and social media optimization to boost your website's visibility. Explore the critical differences between follow and no-follow links, understand realistic timeframes for Google rankings, and gain practical knowledge about keyword optimization and backlink building strategies. Get hands-on experience with essential SEO tools including the Yoast SEO plugin for WordPress, learning how to craft effective title tags and meta descriptions that drive organic traffic. Dive deep into Google Search Console setup and features, including troubleshooting unindexed pages and analyzing performance insights to track your SEO progress. Master Google Analytics 4 from account creation through advanced implementation, with specific examples for different website types including music industry sites. Follow a complete SEO setup checklist covering Google's top three ranking factors, ensuring your local business website has a solid foundation for long-term search engine success. Perfect for entrepreneurs, small business owners, and anyone seeking to establish a strong online presence through proven local SEO techniques that can be implemented immediately.
