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Learn actionable strategies for leveraging AI to increase revenue through real-world case studies and proven techniques in this 46-minute conference talk from HubSpot Inbound. Discover how to win with LLM citations across ChatGPT, Perplexity, and Gemini while mastering what's currently working in SEO, Reddit, and YouTube. Explore the "Open Jaw" SEO pattern and understand why structured data, research-driven content, and free tools are dominating AI search visibility. Master creating bottom-funnel, research-backed content specifically designed for LLM citations and learn how AI traffic converts 5-20x better than traditional organic traffic. Understand why platforms like Reddit, YouTube, and Wikipedia consistently dominate LLM results and how to leverage this knowledge for your content strategy. Dive into ranking strategies for AI Overviews using structured data and E-E-A-T principles, plus discover how free tools can drive 97% of your AI traffic. Examine multi-channel SEO approaches that integrate social media platforms and learn to build effective content funnels from long-form to short-form content. Explore practical AI workflow implementation using tools like Cursor, Cloud Code, and MCPs for automating SEO, analytics, and reporting to achieve faster ROI. Gain insights into future predictions covering Snap Ads, emerging AI tools, and upcoming marketing trends while understanding why traditional channels like email, SEO, and free tools continue to drive the most revenue.
