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Explore the evolving landscape of mobile marketing in this insightful 24-minute conference talk by Dan Rosen, Global Director of Advertising at Telefonica UK. Delve into the concept of "channel you" as consumers spend increasing amounts of time on their mobile devices, reshaping their expectations of marketing. Discover the unique opportunities for brands to forge stronger connections with mobile consumers in the age of context. Learn strategies to leverage this shift in consumer behavior and create more personalized, effective marketing campaigns that resonate with today's mobile-centric audience.
