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Explore the future of advertising in this 21-minute panel discussion from Web Summit featuring industry leaders Maurice Levy, Gary Briggs, and Tom Davis. Delve into the evolving landscape of digital marketing, examining how traditional agencies and new platforms are adapting to changing consumer behaviors. Discover insights on mobile and video advertising trends, the role of creativity in cutting through the clutter, and the challenges faced by advertising agencies in the digital age. Learn about the biggest changes impacting the industry and gain valuable perspectives on the coexistence of traditional and digital advertising methods.
