Overview
Coursera Spring Sale
40% Off Coursera Plus Annual!
Grab it
Discover how to leverage artificial intelligence to automate business processes while maintaining customer trust and transparency in this 41-minute marketing episode. Learn to implement 24/7 chatbot support, streamline workflows, and create faster processes that help scale your business operations. Explore top AI platforms for business automation and understand the ethical best practices necessary to protect your brand's reputation. Master the balance between operational efficiency and human connection by understanding when and how to disclose AI usage to customers, what data collection practices to follow, and how to provide opt-out options. Gain practical insights on transforming AI into a reliable business agent that empowers your team rather than replacing human workers, with real-world implementation tips for maintaining customer loyalty through transparent AI integration.
Syllabus
How to Use AI to Automate Your Business (Without Losing Trust!)
Taught by
Marketing Unzipped