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YouTube

How to Convert Customers with Cold Emails

Y Combinator via YouTube

Overview

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Learn essential cold email strategies for startup growth in this 33-minute video featuring Y Combinator Group Partner Aaron Epstein. Master the fundamentals of cold outreach by mapping your sales funnel to understand where cold emails fit into your customer acquisition process. Discover effective techniques for finding prospect email addresses and implementing strategies that significantly increase response rates. Examine real-world examples of successful cold email campaigns that convert prospects into customers. Explore best practices for crafting compelling subject lines, personalizing messages at scale, and timing your outreach for maximum impact. Understand how to avoid common pitfalls that cause emails to be ignored or marked as spam. Apply proven frameworks for structuring cold emails that break through inbox noise and generate meaningful business conversations. Gain insights into using cold outreach not just for sales, but also for recruiting talent and building valuable professional connections that can accelerate your startup's growth.

Syllabus

00:00 - Intro
01:47 - Map your funnel
07:49 - Finding emails
09:52 - How to get more responses?
22:12 - Examples
30:59 - Final thoughts

Taught by

Y Combinator

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