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This 10-minute video tutorial from Analytics Mania demonstrates how to create custom reports in Google Analytics 4 (2025) when the predefined reports don't meet your specific needs. Learn different methods for customizing reports, starting with the Reports section (0:13), then exploring the powerful Explorations feature (4:12), and discovering how to save Funnel Explorations to your sidebar for easy access (7:13). The tutorial includes comprehensive timestamps and links to additional resources including a Google Analytics 4 course, free e-book, and detailed blog posts about customizing reports, funnel exploration, free-form reports, and path analysis in GA4.
