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Free Form Exploration in Google Analytics 4 (2025) - Three Practical Examples

Analytics Mania - Google Tag Manager & Analytics via YouTube

Overview

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Master Free Form Exploration in Google Analytics 4 to overcome the limitations of standard GA4 reports and build comprehensive custom reports. Explore the complete interface and functionality of Free Form Explorations, then follow three step-by-step practical examples to apply your knowledge. Build a basic landing page report to analyze page performance, create a site search report to understand what users are searching for on your website, and construct a multi-column traffic source report for deeper traffic analysis. Gain hands-on experience with GA4's most powerful reporting feature to extract meaningful insights beyond what standard reports provide.

Syllabus

00:00 - Intro
00:08 - Free Form exploration interface
08:14 - Example 1: Basic landing page report
12:10 - Example 2: Site search report
15:15 - Example 3: Multi-column traffic source report
19:54 - Final Words

Taught by

Analytics Mania - Google Tag Manager & Analytics

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