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Learn the fundamentals of Google Analytics 4 (GA4) through this comprehensive beginner-level course spanning 1 hour and 39 minutes. Discover what GA4 is and understand the compelling reasons to adopt this analytics platform over previous versions. Master the initial setup process for GA4 implementation and gain hands-on experience creating custom events using Google Tag Manager (GTM). Explore the standard reporting interface and navigate through GA4's built-in reports to extract meaningful insights about website performance. Develop proficiency in using GA4's Explorations feature, specifically focusing on free-form exploration techniques for advanced data analysis. Build a solid foundation in Google Analytics 4 that will enable you to effectively track, measure, and analyze user behavior on your website or application.
