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YouTube

How I Make Vegan Food Sexy

TED via YouTube

Overview

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Discover how entrepreneur Pinky Cole transformed the vegan food industry by building the plant-based burger chain Slutty Vegan with bold style and authentic branding. Learn about her entrepreneurial journey from Baltimore roots through the challenges of losing her first Harlem storefront to a grease fire, and how she leveraged authenticity, resilience, and community engagement to create a multimillion-dollar vegan food empire. Explore Cole's innovative approach to making plant-based cuisine appealing to mainstream audiences through provocative marketing and quality products. Gain insights into overcoming business setbacks, building brand identity in competitive markets, and scaling a food business while staying true to core values. Understand the intersection of social entrepreneurship, food innovation, and community building in modern business success stories.

Syllabus

How I Make Vegan Food Sexy | Pinky Cole | TED

Taught by

TED

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