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Hilton Logo Redesign with Hadeel Sayed Ahmad

Futur Academy via YouTube

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Overview

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This course examines the redesign of the Hilton Hotels logo, covering rebranding questions, preservation of brand equity, research, logo explorations, design decisions, and the final mark.

Syllabus

the questions you need to ask for rebranding.
should the change be revolutionary or evolutionary .
change to retain brand equity.
- brand guidelines.
decisions roadmap.
- the actual redesign process.
the final design.
- logo explorations.
- rule-of-thumb.
the power of design think. The original and revised.

Taught by

The Futur Academy

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