Futur Academy Courses

Logo Design Process From 2 Professionals

14 ratings

Follow two designers through research, geometric logo construction, vector drawing, and the development of a responsive identity system with patterns and brand applications.

• YouTube
• 1 hour 11 minutes
• Self-Paced
• Free Video

Logo Redesign with Alissa Metsnik

A designer walks through researching, sketching, refining, and presenting an unofficial redesign of the Skillshare logo.

• YouTube
• 1 hour 6 minutes
• Self-Paced
• Free Video

How to Present Your Next Logo & Identity System With Maxwell Billings

A behind-the-scenes case study of redesigning United Airlines’ logo into a cohesive identity system, from research and sketches through Illustrator and presentation.

• YouTube
• 1 hour 1 minute
• Self-Paced
• Free Video

Typeface Design and Font Making Process with Mark Davis

Explore original typeface design through a working designer’s critique, demonstrations, and rules of thumb for letterforms, overshoot, and consistency.

• YouTube
• 1 hour 28 minutes
• Self-Paced
• Free Video

Razer Logo Redesign With Mart Biemans

A designer demonstrates redesigning Razer’s logo from sketching through Illustrator, refining the wordmark, optical balance, stroke width, and color.

• YouTube
• 42 minutes
• Self-Paced
• Free Video

Typography Critique - Rules & Shapes

A live critique of typography layouts shows how rules, shapes, spacing, grids, and hierarchy can organize information and direct attention.

• YouTube
• 2 hours 36 minutes
• Self-Paced
• Free Video

Typography Critique - Any Point Size and Weight

A live critique of student typography layouts shows how type size, weight, spacing, and hierarchy create depth and guide the eye.

• YouTube
• 2 hours 8 minutes
• Self-Paced
• Free Video

Hilton Logo Redesign with Hadeel Sayed Ahmad

A case study of redesigning Hilton’s logo by balancing heritage, brand equity, simplicity, and a distinctive geometric mark.

• YouTube
• 54 minutes
• Self-Paced
• Free Video

Typography Critique Week 1 - One Weight, One Pt. Size - Designing with Limitations

A critique-based introduction to typography that uses strict one-weight, one-size layouts to teach hierarchy, grouping, spacing, alignment, and grids.

• YouTube
• 1 hour 45 minutes
• Self-Paced
• Free Video

Design Portfolio Reviews - What Do Employers Seek? - Part 2

Portfolio reviews show designers how to frame their work, align expectations, and position a focused specialty to stand out to employers and clients.

• YouTube
• 50 minutes
• Self-Paced
• Free Video

Portfolio Tips - Reviewing Your Design Work

Learn to make a design portfolio clear, credible, and persuasive by showing project context, design decisions, process, personality, and an easy path to contact you.

• YouTube
• 54 minutes
• Self-Paced
• Free Video