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Learn how to configure key events (conversions) and audiences in Google Analytics 4 through this comprehensive 15-minute tutorial. Master the process of creating new events and marking them as key events to effectively track conversions, assign values to measure performance impact, and understand how these metrics contribute to your overall analytics strategy. Discover how to set up a new event specifically for thank you pages to capture important user actions. Explore audience creation techniques that enable you to report on specific user groups and leverage these audiences for targeted advertising campaigns in your linked Google Ads account. Gain insights into additional GA4 configuration options that enhance your analytics setup and learn about next steps to further optimize your Google Analytics 4 implementation.
