How to Create a Social Media Marketing Calendar and Do Social Media Management

Learn to eliminate guesswork from your content strategy through this comprehensive 2-hour course that teaches systematic social media marketing calendar creation and management. Master the fundamentals of platform selection across Facebook, Instagram, LinkedIn, YouTube, and TikTok while developing skills to plan content on weekly, monthly, and quarterly schedules. Discover how to leverage scheduling tools including Trello, Notion, Google Sheets, and AI-powered solutions to streamline your workflow and maintain consistent online presence. Explore strategic content alignment with promotions, product launches, holidays, and audience interests while developing sustainable content themes and repurposing high-performing posts. Gain practical knowledge on goal setting, Google Calendar integration, and determining optimal time investments for social media marketing activities. Understand when to outsource tasks versus managing in-house, plus learn automation strategies that save time without sacrificing engagement quality. Examine platform-specific approaches for local businesses, content repository management, and effective use of tools like Linktree for social media optimization. Develop skills in image creation, video production for engagement, and content repurposing techniques that maximize your creative output. Learn advanced strategies including blog post generation without traditional writing, reviving old content with plugins, and distinguishing between personal brand and business brand approaches. Master launch scheduling techniques, viral content creation including meme strategies, and comprehensive automation tool evaluation covering Buffer, Hootsuite, and HubSpot platforms with pricing considerations for different business needs.