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Learn how to transform failed persona implementations into successful design frameworks through this 27-minute conference talk by Marina Rico, Senior Service Designer at Mews, recorded live at Hatch Conference Berlin. Explore the intersection of design operations, UX research, and cross-team collaboration as Rico shares her journey from zero adoption to design success. Discover what went wrong during the initial persona rollout, understand the challenges of implementing personas across product teams, and gain practical strategies for driving adoption and building frameworks that actually work. Master techniques for aligning product design with real customer insights, synthesizing research effectively, and fostering a collaborative design culture. Perfect for senior product designers, UX researchers, and design leaders seeking actionable takeaways on research synthesis, design operations, and overcoming implementation failures in enterprise environments.
